A recent coaching client call gave me an Aha! moment today. My client had been shrinking from his identity because it threatened his client. As my client grew smaller and smaller, more timid, he also lowered the prices for his work.
We all do that, retreat in the face of big odds, of being nibbled to death by ducks. Stern ducks eat into anyone’s confidence. We grow smaller, protective, quiet. But we shouldn’t. Ignore the quacking.
I realized, suddenly, that the very thing he was allowing to shrink, the talent he was protecting and hiding, was the thing he should be proudly announcing as his strength, the value he offers a client, the difference between his creative work and the work of others.
Don’t take the characteristic that distinguishes you, makes you different, makes you visible, makes you stand out, and suppress it to match other people. Highlight it, point to it, use it as the great plus to your creative work that it is. It’s the part of you that makes you individual, a part to prize because it is your own. Polish it and treat it as the valuable talent it is.
—Quinn McDonald helps clients shift focus.