Almost every time I fill out a satisfaction survey, I’m asked about gender and family income. I never answer the family income part, because it does not reflect on my satisfaction. (I’m sure the data miners will have something to say about that, but my privacy stays mine.)
But privacy does not extend to the pricing of your work. If you own a company, if you freelance, if you are holding a class, seminar, speech, workshop, in person or online, you need to have your price visible. Not three clicks away, not “we aren’t telling you the price till you give us your phone number, email address, and sign up for our push notifications.” Nope. When I see an organization that doesn’t make the price plain and easy to find without worming information out of me, I leave.
Giving lots of delicious details is great, but without the price, people for whom price is important aren’t going to buy. It’s not hard to understand.
A few weeks ago, I saw a workshop from someone who is an excellent teacher. I’d pay to watch her shave a cat. After reading the contents of the workshop, I wanted to go. But . . . no price. Not on the website, not on the Facebook page. It was a multiple day class so it would involve travel and lodging–and a budget, both for time and money. (Sure, there are participants for whom money is not a problem, and neither is time. I budget both.)
I dropped the promoter an email, asking for the price. Ahhh, that would only be revealed in a welcome letter, after I sent my email. Irritated, I said that I didn’t need a welcome letter before I created a budget and could she please send the price. Nope, without an email, there would be no price. Because without being welcomed into the spaciousness . . . I quit reading.
That kind of passive-aggressive manipulation is no way to win clients. In a business, price is a fact to put up front. The two determining factors in budget-building or decision making about an offering is price and date. If you are hiding the price, most people will assume it’s too expensive to put up front.
Listing a price is a sign of confidence in your worth and a sign of trust in your audience. If you don’t think you’ll get clients unless you trick or force them to giving you something first, your relationship will never be built on trust. And without trust-building, your business will be built on force and tricks. Not a long-lasting plan.
—Quinn McDonald is a writer who teaches writing. She also helps people and businesses discover the power of creative problem solving.