In the last blog post, you read about mistakes writers make when approaching a prospect to ask for a job. Here are some points that will help you develop interest in your work. 1. Be certain about your writing. Writing good content is hard. But it is the most important part of converting a prospect into a client. If you are not a native English speaker, make sure you can write idiomatic English. I know it's hard--I teach business writing. … [Read more...]
So You Want To Be a Content Provider?
About three times a week, I get a request from a stranger who wants to write for my blog. They are earnest requests, often calling themselves "content providers," a term that, for me, demeans writing. But OK, terms change. We now call "creativity" by the weird concept "disruption," so calling yourself a content provider won't make me ignore you. What does surprise me is the lack of imagination, approach, and complete lack of self-appeal these … [Read more...]